Lynk & Co
Brand Portal & Marketing Hub

A brand portal is only as good as the strategy behind it. Lynk & Co needed a single source of truth. One place where every designer, agency, retailer, and internal team across all markets could find what they needed and understand how to use it. I built that place from zero, on my own. The architecture and the strategy and then supported the necessary content and guidelines production. 

Visual identity, tone of voice, templates, retail communications, marketing assets. Everything in one place, in the right language, for the right person. 

It launched across all markets and now has 1,500 registered users and 300 monthly actives.