A white chair ≠ neutral object

The chair itself is plain white and deliberately simple. That is the point. It was designed to function as a canvas, a surface for projecting patterns, logos, textures and scenarios onto it.

What happens is interesting. The same chair in front of a corporate logo reads differently than the same chair surrounded by pill patterns or set against a burning landscape. The object does not change. The context does everything.

It makes you think about how much of what we read into designed objects is actually the object, and how much is just everything around it. Most design tries to control that. This one leaves it open.